News

GENERATING AWARENESS WITH CREATIVE PARTNERSHIPS

Pursuit is constantly pushing clients to get out of their comfort zone and try things and 1 Seaport – one of the first residential towers in Manhattan’s South Street Seaport neighborhood – presented the perfect opportunity to do just that. Soaring to 670 feet high and featuring spectacular East River views, this luxury condominium was […]

FINDING A NEW BRAND AUDIENCE INSIDE AN EXISTING FAN BASE

When international pop-star Victoria Beckham prepared to launch the e-commerce website for her new luxury fashion brand, the challenge was to find an audience who cares about her as a designer without alienating her existing multi-million-strong fan base, the majority of whom could not afford the very high-end line. The global SEP, SEM, e-mail marketing […]

SPARKING GLOBAL CONVERSATION ABOUT A SPANISH RETAILER

Although it is the largest department store group in Europe, is ranked fourth worldwide, and carries the most exclusive fashion and accessory brands, Madrid-based El Corte Ingles was not part of the conversation among global fashion consumers. That meant the company wasn’t benefiting from important tourism-related revenue in its stores throughout major cities in Spain […]

CONNECTING ELEVATED BRANDING TO CONSUMER ENGAGEMENT

Prior to launching their e-commerce website in the United States, Versace needed to grow their marketing database. Pursuit created a multi-channel strategy to spark engagement with US consumer in a way that was accessible while still embodying Versace’s luxury DNA. In addition to a social media campaign, tactics focused not only on growing the database, […]

Position Opening

Job Title: Business Development Account Coordinator. Job Location: New York, NY. Job Duration:  Permanent Position, Mon – Fri, 40 hours per week. Job Description: Advancing and prospecting new clients in the company’s profile Sectors. This includes: Copywriting and distributing basic materials including pitch letters, maintaining standard pitch files, fact sheets and media information. Evaluating and analyzing […]

Luxury Daily Vogue fetes 125-year anniversary

Prada, Gucci and Tiffany & Co. were among the bevy of brands wishing Vogue a happy 125th anniversary in the September issue of the Condé Nast title. The collector’s edition issue celebrates the milestone with some looks back into the Vogue archives, while also ushering in the fall fashion season. Brands followed the theme with placements that ranged from fashion­forward cards to straightforward advertisements. “The Vogue 125 special­edition magazine represents a significant milestone for the magazine,” said Ross Anderson, founder and CEO of nylmedia, New York. “Many of the advertisers in this special edition want to be a part of the publicity surrounding the issue as well as show their support for Vogue and all it has done in shaping the fashion landscape for the last 125 years. “The issue itself is also going to be one of the most read of the last few years,” he said. “Loyal Vogue readers and the occasional readers are going to pay close attention to this special edition. And having Jennifer Lawrence as the cover story is only going to help.” Link to PDF: luxury-daily-vogue-fetes-125-year-ann-all-fashion-in-september-issue-print

NYLMEDIA WINS THE EL CORTE INGLÉS BUSINESS

New York, NY, February 25, 2016: nylmedia, a New York City-based digital marketing agency, announces new client, El Corte Inglés – Europe’s biggest chain of department stores based in Madrid, Spain. nylmedia was tapped to support El Corte’s new global branding campaign “For Shopping Lovers”. This campaign will primarily target Asia, Middle East and The […]

Media Budgets Continue to Focus on Digital and Mobile in 2016

In 2015, luxury brands continued their evolution to digital with increased budgets being spent online. It has been a slow integration, but luxury brands are finally seeing the business opportunity online and are following their consumers to the center of the decision making process. According to Neil Cunningham, Managing Director of Cream UK, 95% of […]

Do You Know the HENRYs?

Who are the HENRYs? Kay Sorin of Luxury Daily recently wrote an article highlighting the HENRY demographic (High-Earners-Not-Rich-Yet) and why ignoring them in your luxury marketing strategy is a mistake. Luxury brands must start establishing a personal connection with these individuals as they represent future affluent consumers. This early connection may guarantee that HENRYs will […]

Social Media: Real ROI is in Email Marketing

“Encouraging followers to register and provide their e-mail addresses can result in converting 10 to 15 percent of these people into e-mail subscribers.” Our CEO, Ross Anderson, is quoted in today’s issue of Women’s Wear Daily on how Social Media Marketing can yield a measurable conversion. Email marketing needs to work with Social Media marketing in […]

A First Look at Foster + Partners’ 551 West 21st Street

We are thrilled to announce the full launch of Foster + Partners’ new West Chelsea residential project at 551 West 21st Street. The 19-story luxury building features 44 apartments with an attention to detail that sets it apart as a new gold standard for Manhattan living. We are proud to have worked on the project’s […]

Social Media Marketing: Chasing ROI

Our CEO Ross Anderson and Chief Revenue Officer Gregg Berger sat down with Sarah Shearman of WGSN to discuss the often illusive, yet invaluable, ways brands can calculate the ROI of their social media footprint. Start with the fundamentals and use your platforms to build a loyal community, connect with your fans and convert them […]

INSTRATA NoMad Launch

Yesterday evening we toasted our clients INSTRATA on the release of the newly minted INSTRATA NoMad brand. Located at 10 East 29th Street, INSTRATA NoMad is one of four residential buildings that make up the INSTRATA Lifestyle portfolio. Our team worked on the conceptualization and strategic launch of a new brand of luxury residences that pride […]

TOWN Residential Marketing Month

Last month, we had the pleasure of spending our time in TOWN Residential‘s Astor Place office leading social media seminars for over 550 real estate representatives. Our team developed a comprehensive syllabus spanning introductory sessions for first-time social media users to high level courses diving into Facebook, Instagram, Pinterest, Vine, Twitter, social media advertising and personal […]

TOWN Residential: #LookUpNY

We’re thrilled to officially announce the winner of TOWN Residential’s #LookUpNY campaign this week! Over the course of 90 days, we scoured through 4,167 photos from 3,000 unique contributors and found Aaron Burns’ photo beneath the Brooklyn Bridge. To activate the campaign socially, nylmedia posted daily clues and answers highlighting the provenance of architectural details […]