Pursuit Advantage: The Top 20 Most “Social” Condominium Buildings

28 Jan

Pursuit Advantage: The Top 20 Most “Social” Condominium Buildings

(New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Social Condominium buildings in Manhattan as of January 2020.

As with our study of the most Googled buildings of 2019, 432 Park Avenue is the clear winner on Instagram with nearly 3 times more mentions than the #2, 56 Leonard Street. The study looked at the number of times the building was used in a hashtag and researchers looked at all possible combinations of building names and addresses to compile the results.

“We found that many of the buildings with the most #hashtag mentions were high profile buildings that currently have residents living in the homes,” said Ross Anderson, Pursuit’s Founder and CEO. “432 Park Avenue saw New Yorkers calling in favors to get into the building and take a picture in a high floor home.”

The top of the list also included some buildings that are still under construction, including Extell’s Central Park Tower and One Manhattan square as well as 53 West 53 developed by Hines and Pontiac Land Group.

Building Developer Sales and Marketing HASHTAGS
432 Park Avenue Macklowe, CIM Group Douglas Elliman Development Marketing 32,096
277 Fifth Avenue Victor Group, Lendlease Corcoran Sunshine Marketing Group 11,575
56 Leonard Alexico Group and Hines n/a 11,281
One 57 Extell & Aabar Investment Extell Marketing Group 10,175
Central Park Tower Extell Development Extell Marketing Group 6,081
53W53 Hines, Pontiac Land Group and Goldman Sachs Corcoran Sunshine Marketing Group 5,758
One Manhattan Square Extell Development Extell Marketing Group 1,954
520 Park Avenue Zeckendorf Development Zeckendorf Marketing 1,511
Waterline Square GID Development Group Corcoran Sunshine Marketing Group 1,381
15 Hudson Yards Related Companies & Oxford Properties Group Related Sales LLC & Corcoran Sunshine Marketing Group 1,319
One West End Elad Group & Silverstein Properties CANTOR · PECORELLA 1,252
220 Central Park South Vornado Realty Trust Corcoran Sunshine Marketing Group 1,234
565 Broome Street Bizzi & Partners Douglas Elliman Development Marketing 1,179
125 Greenwich Bizzi & Partners Douglas Elliman Development Marketing 1,141
Madison Square Park Tower The Continuum Company Douglas Elliman Development Marketing, Williams NY (creative branding) 1,127
35 Hudson Yards Related Companies & Oxford Properties Group Related Sales LLC & Corcoran Sunshine Marketing Group 1,120
130 William Lightstone Corcoran Sunshine Marketing Group 671
One Seaport Fortis Property Group Douglas Elliman Development Marketing 664
70 Vestry Street Related Companies Related Sales & Corcoran Sunshine Marketing Group 619

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