News

Uncategorized / 15. 08. 2022
New York Condo Search Volume Trends Q2 2022

New York Condo Search Trends Q2 2022 Pursuit took a look at condominium search trends during 2022 compared with previous years. Our findings include: Total search volume for NYC condos had a steady decline in Q2, an 11% decrease from Q1.   NYC saw an unprecedented amount of searches in January 2022, totaling 84,040. While 2020 and […]

New York Apartment Search Trends Q1 2022

Total search volume for apartments was up over 6% in the first quarter of 2022 compared to 2021. In looking at pre-pandemic levels, Q1 2022 was up a staggering 39% compared to Q1 2019. After a rough pandemic time, Long Island City has regained the title of the most searched neighborhood in New York City […]

Uncategorized / 17. 02. 2022
Pursuit Condominium Search Trends 2019-2021

Pursuit examined Condo for Sale search data across 6 active markets. Overall, searches were up 18% in 2020 and 8% in 2021. During this 3 year period, total condo searches increased by 28% from 2019 to 2021.   Notably, Miami saw the greatest increase of 66% from 2019 to 2021. San Francisco and London increased […]

The Impact in Apartment Searches as a Result of COVID-19

At Pursuit, data is at the heart of everything we do, from strategy development to campaign execution to goal setting. Our decisions are based on data from a variety of sources and synthesize it. That’s why – as we look ahead to our 2022 recommendations – we began to wonder: how has Covid-19 affected apartment […]

Uncategorized / 23. 08. 2021
The Hunt – Summer 2021 Issue

The Hunt is a quarterly collection of the best we’ve chased down, looked up,sought after, androoted out in the world of luxury advertising and life in NYC. TikTok is largely untapped for luxury brands,but they’ve got to relax to make it work When TikTok hit our screens in the US in late 2016, many luxury […]

Williamsburg, Long Island City the Most Searched Neighborhoods for Apartments in April

In a study conducted by real estate advertising firm, Pursuit, Williamsburg was the clear leader in searches for rental apartments in New York City. The study looked at the keyword volume and number of searches done in April 2020, nearly two months since the State-wide “pause.” “Over all neighborhoods, we are still seeing a 12% decrease in […]

Uncategorized / 07. 04. 2020
Pursuit is Loving Zoom Backgrounds

Like you, we have been using Zoom conference every day of our working (and not working) lives. We have been on the most important meetings, the occasional happy hour and even a few birthdays. To make this occasion a little more Pursuit festive, we have decided to provide you with a few images, so that […]

Social Media / 30. 03. 2020
Social Media and COVID-19: Update

At Pursuit, the decisions we make are rooted in hard data and up-to-the-minute trends. Below are five key takeaways we’ve observed and tracked throughout the development of the COVID-19 pandemic that demonstrate the real benefit of a continued, active social media presence during this time. Not only are users more active Monday to Friday, but […]

Pursuit Advantage: The Top 20 Most Googled Condominium Buildings of 2019

New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Googled Condominium buildings in Manhattan during 2019. 432 Park Avenue is the clear winner in 2019. And it’s no surprise that “Billionaires Row” buildings dominated searches throughout the year. Related Companies also had 3 developments in the […]

Pursuit Advantage: The Top 20 Most “Social” Condominium Buildings

(New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Social Condominium buildings in Manhattan as of January 2020. As with our study of the most Googled buildings of 2019, 432 Park Avenue is the clear winner on Instagram with nearly 3 times more mentions than the […]

Uncategorized / 24. 08. 2019
Real Estate Advertising Agency Pursuit Leases 4,000 Square Feet at 32 East 31st Street

Pursuit, a leading Real Estate Advertising firm, is moving from Flatiron to Nomad. The company has taken the 12th floor of 32 East 31st Street totaling over 4,000 square feet.  Pursuit creates advertising programs for Residential and Commercial real estate developers. Its clients include Lightstone, Rockefeller Group, Macklowe, Brookfield, Ironstate, L&L Holding Company and Two […]

News/Press / 30. 01. 2018
nylmedia Announces Rebranding as Pursuit. Names New Agency Partner

New York, NY: Pursuit, formerly known as nylmedia underwent a comprehensive rebranding effort. As a leading marketing media and content firm for Luxury brands, the company’s efforts represents an evolution for itself and the world of integrated media strategy. “We have always been more than a media buying agency,” explained Ross Anderson, the company’s founder […]

ADVERTISING AS A REVERSE-ENGINEERED FOCUS GROUP

When Peloton reached out to Pursuit, they had a high-quality problem: their product was selling well, but they didn’t know the profile of their most likely buyers, and therefore didn’t know how best to focus their marketing and advertising. The unique digital advertising campaign Pursuit launched across multiple online locations layered in data, tracking and […]

FULL-ON DISRUPTION: MULTI-CHANNEL MULTI-MARKET NATIONWIDE

As could-based video calling platform start-up BlueJeans gained traction against big-name industry competitors, Pursuit was retained to design their first nationwide brand awareness campaign to support their sales teams’ efforts. Our multi-channel strategy combined high-impact visuals and messaging with broad saturation in the company’s most important target markets nationwide, including Los Angeles, San Francisco, Chicago, […]

USING PRECISION TARGETING TO REACH PRESTIGE BUYERS

Topping out at 65 stories (the tallest building in its tony Flatiron neighborhood) and featuring protected panoramic views due to favorable surrounding zoning laws, Madison Square Park Tower is among the most prestigious condominium towers in New York City. Its pedigree is built on the talents of an extraordinary team that includes development by Bruce […]