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News

News/Press, Uncategorized / 25.10.2017

Job Title: Business Development Account Coordinator. Job Location: New York, NY. Job Duration:  Permanent Position, Mon - Fri, 40 hours per week. Job Description: Advancing and prospecting new clients in the company's profile Sectors. This includes: Copywriting and distributing basic materials including pitch letters, maintaining standard pitch files, fact...

News/Press, Uncategorized / 28.08.2017

Prada, Gucci and Tiffany & Co. were among the bevy of brands wishing Vogue a happy 125th anniversary in the September issue of the Condé Nast title. The collector’s edition issue celebrates the milestone with some looks back into the Vogue archives, while also ushering in the fall fashion season. Brands followed the theme with placements that ranged from fashion­forward cards to straightforward advertisements. "The Vogue 125 special­edition magazine represents a significant milestone for the magazine," said Ross Anderson, founder and CEO of nylmedia, New York. "Many of the advertisers in this special edition want to be a part of the publicity surrounding the issue as well as show their support for Vogue and all it has done in shaping the fashion landscape for the last 125 years. "The issue itself is also going to be one of the most read of the last few years," he said. "Loyal Vogue readers and the occasional readers are going to pay close attention to this special edition. And having Jennifer Lawrence as the cover story is only going to help." Link to PDF: luxury-daily-vogue-fetes-125-year-ann-all-fashion-in-september-issue-print...

Digital Advertising, eCommerce, Mobile, News/Press, SEM, SEO, Social Media, Social Media Advertising / 11.01.2016

In 2015, luxury brands continued their evolution to digital with increased budgets being spent online. It has been a slow integration, but luxury brands are finally seeing the business opportunity online and are following their consumers to the center of the decision making process. According...

News/Press, Uncategorized / 24.04.2015

Who are the HENRYs? Kay Sorin of Luxury Daily recently wrote an article highlighting the HENRY demographic (High-Earners-Not-Rich-Yet) and why ignoring them in your luxury marketing strategy is a mistake. Luxury brands must start establishing a personal connection with these individuals as they represent future...