News

Uncategorized / 11. 06. 2020
A Statement From Pursuit

We’ve taken the time to pause, listen, look inward, and reflect. We know change starts at the individual level, and we believe we can be agents of that change. At Pursuit, we know we can and will do better. We’ve always had a longstanding commitment to hire and engage with a diverse group of individuals, […]

Williamsburg, Long Island City the Most Searched Neighborhoods for Apartments in April

In a study conducted by real estate advertising firm, Pursuit, Williamsburg was the clear leader in searches for rental apartments in New York City. The study looked at the keyword volume and number of searches done in April 2020, nearly two months since the State-wide “pause.” “Over all neighborhoods, we are still seeing a 12% decrease in […]

Uncategorized / 09. 04. 2020
Top 5 Most Popular Streaming Series

Streaming entertainment has increased 85% in March. With so many options, it can be hard to decide what to binge with all your free time. At Pursuit we researched the top 5 most popular series streaming now just for you. #StayHomeWithPursuit Scroll to the bottom to see all the answers! Scroll down to see the answers! […]

Uncategorized / 07. 04. 2020
Pursuit is Loving Zoom Backgrounds

Like you, we have been using Zoom conference every day of our working (and not working) lives. We have been on the most important meetings, the occasional happy hour and even a few birthdays. To make this occasion a little more Pursuit festive, we have decided to provide you with a few images, so that […]

Social Media / 30. 03. 2020
Social Media and COVID-19: Update

At Pursuit, the decisions we make are rooted in hard data and up-to-the-minute trends. Below are five key takeaways we’ve observed and tracked throughout the development of the COVID-19 pandemic that demonstrate the real benefit of a continued, active social media presence during this time. Not only are users more active Monday to Friday, but […]

Pursuit Advantage: The Top 20 Most Googled Condominium Buildings of 2019

New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Googled Condominium buildings in Manhattan during 2019. 432 Park Avenue is the clear winner in 2019. And it’s no surprise that “Billionaires Row” buildings dominated searches throughout the year. Related Companies also had 3 developments in the […]

Pursuit Advantage: The Top 20 Most “Social” Condominium Buildings

(New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Social Condominium buildings in Manhattan as of January 2020. As with our study of the most Googled buildings of 2019, 432 Park Avenue is the clear winner on Instagram with nearly 3 times more mentions than the […]

Uncategorized / 24. 08. 2019
Real Estate Advertising Agency Pursuit Leases 4,000 Square Feet at 32 East 31st Street

Pursuit, a leading Real Estate Advertising firm, is moving from Flatiron to Nomad. The company has taken the 12th floor of 32 East 31st Street totaling over 4,000 square feet.  Pursuit creates advertising programs for Residential and Commercial real estate developers. Its clients include Lightstone, Rockefeller Group, Macklowe, Brookfield, Ironstate, L&L Holding Company and Two […]

News/Press / 30. 01. 2018
nylmedia Announces Rebranding as Pursuit. Names New Agency Partner

New York, NY: Pursuit, formerly known as nylmedia underwent a comprehensive rebranding effort. As a leading marketing media and content firm for Luxury brands, the company’s efforts represents an evolution for itself and the world of integrated media strategy. “We have always been more than a media buying agency,” explained Ross Anderson, the company’s founder […]

ADVERTISING AS A REVERSE-ENGINEERED FOCUS GROUP

When Peloton reached out to Pursuit, they had a high-quality problem: their product was selling well, but they didn’t know the profile of their most likely buyers, and therefore didn’t know how best to focus their marketing and advertising. The unique digital advertising campaign Pursuit launched across multiple online locations layered in data, tracking and […]

FULL-ON DISRUPTION: MULTI-CHANNEL MULTI-MARKET NATIONWIDE

As could-based video calling platform start-up BlueJeans gained traction against big-name industry competitors, Pursuit was retained to design their first nationwide brand awareness campaign to support their sales teams’ efforts. Our multi-channel strategy combined high-impact visuals and messaging with broad saturation in the company’s most important target markets nationwide, including Los Angeles, San Francisco, Chicago, […]

USING PRECISION TARGETING TO REACH PRESTIGE BUYERS

Topping out at 65 stories (the tallest building in its tony Flatiron neighborhood) and featuring protected panoramic views due to favorable surrounding zoning laws, Madison Square Park Tower is among the most prestigious condominium towers in New York City. Its pedigree is built on the talents of an extraordinary team that includes development by Bruce […]

CREATING VISIBILITY AMONG THE GLOBAL FINANCIAL ELITE

Designed by internationally renowed architecture firm Foster + Partners and overlooking the Hudson River in Manhattan’s ultra-fashionable West Chelsea neighborhood, 551 West 21st Street was poised to easily attract the attention of countries aspirational and high-earning prospects. However, with many of its 44 residences priced from $8 million to $40 million (at some of the […]

BUILDING DESIRE WITH CHEEK & HUMOR

What do you do when your client has an absolutely amazing 430-unit luxury residential rental property ready to launch in a Brooklyn neighborhood that no one thinks is sexy (yet)? If you’re Pursuit, you take the pitch directly to competitors’ doorsteps. You put billboards in their already-sexy neighborhood next door and tell their prospective renters […]

GENERATING AWARENESS WITH CREATIVE PARTNERSHIPS

Pursuit is constantly pushing clients to get out of their comfort zone and try things and 1 Seaport – one of the first residential towers in Manhattan’s South Street Seaport neighborhood – presented the perfect opportunity to do just that. Soaring to 670 feet high and featuring spectacular East River views, this luxury condominium was […]