New York Real Estate Search Trends Q1 & Q2

Pursuit has compiled our quarterly search volume report, detailing apartment and condo search trends for Q1 & Q2 from 2019 through 2023. Condominium Search Volume From July 2019 through June 2023 Over the last 4 years, we have seen recognizable search increases for “New York Condominium” and all related keyword searches in January and August. […]

Uncategorized / 14. 06. 2023
Google Analytics 4 Real Estate Advertising

On July 1, 2023, Google will be completely transitioning from Google Universal Analytics to GA4, the next generation of Google Analytics. We have been diligently transitioning all of our accounts from Universal to GA4 and you should not expect any glitches in your data. Old data will be accessible for a certain period, but Google […]

Uncategorized / 14. 02. 2023
New York Real Estate Search Trends 2022

Announcing our annual search volume report, detailing apartment + condo search trends from 2019 through 2022. Condo Search Volume Decreased in 2022: Overall search volume for NYC condos has climbed each year except for 2022. There was a 3% decrease in condo search volume from 2021 to 2022. Although there was a decrease this past year, […]

Uncategorized / 03. 11. 2022
New York Apartment Search Trends Q3 2022

Q3 Search Volume YoY Total search volume for NYC rentals has had a steady increase year over year. Apartment searches for Q3 totaled 1,571,830  in  2022 which is a 6% increase year over year and a 29% increase compared to 2019. Throughout the year, search volume tends to follow a trend line which includes sharp decreases in February and September […]

Uncategorized / 15. 08. 2022
New York Condo Search Volume Trends Q2 2022

New York Condo Search Trends Q2 2022 Pursuit took a look at condominium search trends during 2022 compared with previous years. Our findings include: Total search volume for NYC condos had a steady decline in Q2, an 11% decrease from Q1.   NYC saw an unprecedented amount of searches in January 2022, totaling 84,040. While 2020 and […]

New York Apartment Search Trends Q1 2022

Total search volume for apartments was up over 6% in the first quarter of 2022 compared to 2021. In looking at pre-pandemic levels, Q1 2022 was up a staggering 39% compared to Q1 2019. After a rough pandemic time, Long Island City has regained the title of the most searched neighborhood in New York City […]

Uncategorized / 17. 02. 2022
Pursuit Condominium Search Trends 2019-2021

Pursuit examined Condo for Sale search data across 6 active markets. Overall, searches were up 18% in 2020 and 8% in 2021. During this 3 year period, total condo searches increased by 28% from 2019 to 2021.   Notably, Miami saw the greatest increase of 66% from 2019 to 2021. San Francisco and London increased […]

The Impact in Apartment Searches as a Result of COVID-19

At Pursuit, data is at the heart of everything we do, from strategy development to campaign execution to goal setting. Our decisions are based on data from a variety of sources and synthesize it. That’s why – as we look ahead to our 2022 recommendations – we began to wonder: how has Covid-19 affected apartment […]

Uncategorized / 23. 08. 2021
The Hunt – Summer 2021 Issue

The Hunt is a quarterly collection of the best we’ve chased down, looked up,sought after, androoted out in the world of luxury advertising and life in NYC. TikTok is largely untapped for luxury brands,but they’ve got to relax to make it work When TikTok hit our screens in the US in late 2016, many luxury […]

Williamsburg, Long Island City the Most Searched Neighborhoods for Apartments in April

In a study conducted by real estate advertising firm, Pursuit, Williamsburg was the clear leader in searches for rental apartments in New York City. The study looked at the keyword volume and number of searches done in April 2020, nearly two months since the State-wide “pause.” “Over all neighborhoods, we are still seeing a 12% decrease in […]

Uncategorized / 07. 04. 2020
Pursuit is Loving Zoom Backgrounds

Like you, we have been using Zoom conference every day of our working (and not working) lives. We have been on the most important meetings, the occasional happy hour and even a few birthdays. To make this occasion a little more Pursuit festive, we have decided to provide you with a few images, so that […]

Social Media / 30. 03. 2020
Social Media and COVID-19: Update

At Pursuit, the decisions we make are rooted in hard data and up-to-the-minute trends. Below are five key takeaways we’ve observed and tracked throughout the development of the COVID-19 pandemic that demonstrate the real benefit of a continued, active social media presence during this time. Not only are users more active Monday to Friday, but […]

Pursuit Advantage: The Top 20 Most Googled Condominium Buildings of 2019

New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Googled Condominium buildings in Manhattan during 2019. 432 Park Avenue is the clear winner in 2019. And it’s no surprise that “Billionaires Row” buildings dominated searches throughout the year. Related Companies also had 3 developments in the […]

Pursuit Advantage: The Top 20 Most “Social” Condominium Buildings

(New York, NY, January 29, 2020)– Real estate advertising agency, Pursuit has compiled a list of the most Social Condominium buildings in Manhattan as of January 2020. As with our study of the most Googled buildings of 2019, 432 Park Avenue is the clear winner on Instagram with nearly 3 times more mentions than the […]

Uncategorized / 24. 08. 2019
Real Estate Advertising Agency Pursuit Leases 4,000 Square Feet at 32 East 31st Street

Pursuit, a leading Real Estate Advertising firm, is moving from Flatiron to Nomad. The company has taken the 12th floor of 32 East 31st Street totaling over 4,000 square feet.  Pursuit creates advertising programs for Residential and Commercial real estate developers. Its clients include Lightstone, Rockefeller Group, Macklowe, Brookfield, Ironstate, L&L Holding Company and Two […]