Following social media trends in Social Media, I am always intrigued when I come across articles about luxury brands finding new and engaging ways to including brand loyalists and fans in areas that they normally wouldn’t be a part of.  Especially during Fashion Week. This NYFW we were lucky enough to work with the extremely […]


I remember seeing my first Cinemagraph image a year ago.  I happened to come across Jamie Beck’s tumblr blog From Me To You and saw this image of a beautiful blonde-haired model in a pink gown, which is technically all I need to be intrigued. But this was different.   She was moving, but not […]

PreCommerce: A Critical Stage in Launching (or Re-launching) eCommerce

After working with numerous fashion & luxury brands looking to expand on or completely re-launch their eCommerce business, we noticed that there was a missing thread across the board – PreCommerce.  We sat down with Fashion’s Collective to discuss why this step is such a vital process in eCommerce success: We now operate in an […]