Email marketing: top tips for driving conversion

Ross Anderson sat down with Liz Miller of WGSN to review best practices in email marketing to drive conversions, site traffic and ultimately sales. Whether you have an established campaign or are in the early stages of engaging with your customer’s inboxes, the three most important areas to hone in on before sending emails are: subject […]

News/Press Social Media / 13. 03. 2013
Facebook News Feed Update

The Facebook platform announced a massive design overhaul and functionality update to the News Feed last week. These changes will dramatically alter the way individuals experience branded and non-branded content with the addition of multiple News Feeds, new visually-rich stories and a more cohesive experience across multiple devices. Below is an overview of the recent […]

New Season – New Campaign. Versace Spring.

We love the change of seasons. Especially in fashion when spring comes early and we plan for fall almost a year in advance. This year, we also love the new Versace campaign featuring Kate Moss and shot by photographers Mert Alas & Marcus Piggott. The entire campaign can be viewed online at And don’t […]

A Nice Tribute to the GIF

A Short History of the Gif | Moving the Still from FRIEND on Vimeo.

Facebook Job Posting Could Hurt LinkedIn – Reported by…LinkedIn?

I am sure many believed it was coming and The Wall Street Journal just confirmed that Facebook is working on a Job Posting tool integrating users’ social data. Sounds interesting, but what we thought was more interesting was how it appears on LinkedIn today:   The idea of social job search is extremely beneficial. After […]

Microsites and Luxury Brands

Luxury brands have quickly caught on to the rapidly growing trend of creating specialized microsites for specific initiatives. Ultra-luxury brands like Hermes, Ferrari and Cartier are at the forefront of this movement and are utilizing these tactics for a variety of initiatives. Their audience of current and potential customers see it as an exclusive place […]

News/Press Social Media / 01. 03. 2012
fMC Launches Facebook Timeline for Brands and Premium Ads

Facebook continues to push the envelope in consumer targeting and recently announced a number of innovative features and upgrades that can impact your business for the better. The new timeline layout with expanded imagery and opportunities for premium content will be applied on March 31, 2012.  These changes will influence paid, owned and earned media.  […]

News/Press Social Media / 17. 02. 2012

Following social media trends in Social Media, I am always intrigued when I come across articles about luxury brands finding new and engaging ways to including brand loyalists and fans in areas that they normally wouldn’t be a part of.  Especially during Fashion Week. This NYFW we were lucky enough to work with the extremely […]


I remember seeing my first Cinemagraph image a year ago.  I happened to come across Jamie Beck’s tumblr blog From Me To You and saw this image of a beautiful blonde-haired model in a pink gown, which is technically all I need to be intrigued. But this was different.   She was moving, but not […]

PreCommerce: A Critical Stage in Launching (or Re-launching) eCommerce

After working with numerous fashion & luxury brands looking to expand on or completely re-launch their eCommerce business, we noticed that there was a missing thread across the board – PreCommerce.  We sat down with Fashion’s Collective to discuss why this step is such a vital process in eCommerce success: We now operate in an […]