New Property Launch: 551 West 21 Street

We’re thrilled to announce the launch of 551 West 21st Street. A 250-foot residential glass tower in Chelsea overlooking the Hudson River in the West Chelsea Arts District. nylmedia will be employing SEO, SEM, as well as heading digital display and print media buying strategy for the project. The Wall Street Journal takes a first look at […]

LAGOS Jewelry: Enso Collection Launch

We’re thrilled for a new season of strong style with LAGOS Jewelry this fall. To launch their newest collection, Enso, we’ve partnered with Dorothy Beal, the creator of Mile Posts. The 24-time marathoner, mother of three and running coach is revealing her #strongstyle tips for success, strength and focus through the month of September. At the […]

Facebook Introduces Hashtags

Yesterday, Facebook announced it is rolling out hashtags across the social network in order to facilitate public conversations and bring them to the forefront to benefit users. Now, words beginning with “#” will be grouped together and operate in the same fashion hashtags are currently used on Twitter, Instagram, Pinterest and Tumblr. Content discovery has […]

Facebook Eliminates Redundancy and Streamlines Ad Options

The ever-changing Facebook advertising platform is at it again. Over the next few months, Facebook with be rolling out several changes to help businesses achieve their advertising goals. So what can you expect from the largest social advertising network this time around? They will include the best of sponsored stories in all ad units – […]

The Novel Function of Animated GIFs

The animated GIF (pronounced Jif, like the peanut butter) is not a new Internet phenomenon. Originally invented in 1987, the first GIFs had humble beginnings as shining “Welcome” banners and through time we’ve seen them evolve into cheeky, viral memes or pop culture references on our favorite blogs. They are so prevalent, a search engine is […]

Pinterest Perfect

We don’t like to play favorites at nylmedia but the social media team was very ecstatic to see Pinterest defend its title as Best Social Media in this year’s Webby Awards. The pinboard-style platform took home the title of Best Social Media in both the web and app categories this year. With over 48.7 million users, […]

Instagram People Tagging

Instagram announced the addition of a new key functionality to the platform, people-tagging. Until this point, users have been able to use hashtags and captions to communicate what their pictures are about, tag uploads with geo-location to map their whereabouts – the only thing missing was the ability to tell their following who was in […]

Look Up NY

This week marks the second week of Look Up NY, our innovative social media campaign with  TOWN Residential. Stemming from the idea that many of us in New York City go about our daily lives without taking the time to look up and appreciate its fabled skyline, Look Up NY is a reminder to appreciate this monumental […]

Email marketing: top tips for driving conversion

Ross Anderson sat down with Liz Miller of WGSN to review best practices in email marketing to drive conversions, site traffic and ultimately sales. Whether you have an established campaign or are in the early stages of engaging with your customer’s inboxes, the three most important areas to hone in on before sending emails are: subject […]

Facebook News Feed Update

The Facebook platform announced a massive design overhaul and functionality update to the News Feed last week. These changes will dramatically alter the way individuals experience branded and non-branded content with the addition of multiple News Feeds, new visually-rich stories and a more cohesive experience across multiple devices. Below is an overview of the recent […]

New Season – New Campaign. Versace Spring.

We love the change of seasons. Especially in fashion when spring comes early and we plan for fall almost a year in advance. This year, we also love the new Versace campaign featuring Kate Moss and shot by photographers Mert Alas & Marcus Piggott. The entire campaign can be viewed online at And don’t […]

A Nice Tribute to the GIF

A Short History of the Gif | Moving the Still from FRIEND on Vimeo.

Facebook Job Posting Could Hurt LinkedIn – Reported by…LinkedIn?

I am sure many believed it was coming and The Wall Street Journal just confirmed that Facebook is working on a Job Posting tool integrating users’ social data. Sounds interesting, but what we thought was more interesting was how it appears on LinkedIn today:   The idea of social job search is extremely beneficial. After […]

Microsites and Luxury Brands

Luxury brands have quickly caught on to the rapidly growing trend of creating specialized microsites for specific initiatives. Ultra-luxury brands like Hermes, Ferrari and Cartier are at the forefront of this movement and are utilizing these tactics for a variety of initiatives. Their audience of current and potential customers see it as an exclusive place […]

fMC Launches Facebook Timeline for Brands and Premium Ads

Facebook continues to push the envelope in consumer targeting and recently announced a number of innovative features and upgrades that can impact your business for the better. The new timeline layout with expanded imagery and opportunities for premium content will be applied on March 31, 2012.  These changes will influence paid, owned and earned media.  […]