Do You Know the HENRYs?

Who are the HENRYs? Kay Sorin of Luxury Daily recently wrote an article highlighting the HENRY demographic (High-Earners-Not-Rich-Yet) and why ignoring them in your luxury marketing strategy is a mistake. Luxury brands must start establishing a personal connection with these individuals as they represent future affluent consumers. This early connection may guarantee that HENRYs will […]

Social Media: Real ROI is in Email Marketing

“Encouraging followers to register and provide their e-mail addresses can result in converting 10 to 15 percent of these people into e-mail subscribers.” Our CEO, Ross Anderson, is quoted in today’s issue of Women’s Wear Daily on how Social Media Marketing can yield a measurable conversion. Email marketing needs to work with Social Media marketing in […]

A First Look at Foster + Partners’ 551 West 21st Street

We are thrilled to announce the full launch of Foster + Partners’ new West Chelsea residential project at 551 West 21st Street. The 19-story luxury building features 44 apartments with an attention to detail that sets it apart as a new gold standard for Manhattan living. We are proud to have worked on the project’s […]

News/Press Social Media / 23. 01. 2014
Social Media Marketing: Chasing ROI

Our CEO Ross Anderson and Chief Revenue Officer Gregg Berger sat down with Sarah Shearman of WGSN to discuss the often illusive, yet invaluable, ways brands can calculate the ROI of their social media footprint. Start with the fundamentals and use your platforms to build a loyal community, connect with your fans and convert them […]


Yesterday evening we toasted our clients INSTRATA on the release of the newly minted INSTRATA NoMad brand. Located at 10 East 29th Street, INSTRATA NoMad is one of four residential buildings that make up the INSTRATA Lifestyle portfolio. Our team worked on the conceptualization and strategic launch of a new brand of luxury residences that pride […]

News/Press Social Media / 01. 11. 2013
TOWN Residential Marketing Month

Last month, we had the pleasure of spending our time in TOWN Residential‘s Astor Place office leading social media seminars for over 550 real estate representatives. Our team developed a comprehensive syllabus spanning introductory sessions for first-time social media users to high level courses diving into Facebook, Instagram, Pinterest, Vine, Twitter, social media advertising and personal […]

News/Press Social Media / 01. 10. 2013
TOWN Residential: #LookUpNY

We’re thrilled to officially announce the winner of TOWN Residential’s #LookUpNY campaign this week! Over the course of 90 days, we scoured through 4,167 photos from 3,000 unique contributors and found Aaron Burns’ photo beneath the Brooklyn Bridge. To activate the campaign socially, nylmedia posted daily clues and answers highlighting the provenance of architectural details […]

New Property Launch: 551 West 21 Street

We’re thrilled to announce the launch of 551 West 21st Street. A 250-foot residential glass tower in Chelsea overlooking the Hudson River in the West Chelsea Arts District. nylmedia will be employing SEO, SEM, as well as heading digital display and print media buying strategy for the project. The Wall Street Journal takes a first look at […]

News/Press Social Media / 17. 09. 2013
LAGOS Jewelry: Enso Collection Launch

We’re thrilled for a new season of strong style with LAGOS Jewelry this fall. To launch their newest collection, Enso, we’ve partnered with Dorothy Beal, the creator of Mile Posts. The 24-time marathoner, mother of three and running coach is revealing her #strongstyle tips for success, strength and focus through the month of September. At the […]

Facebook Introduces Hashtags

Yesterday, Facebook announced it is rolling out hashtags across the social network in order to facilitate public conversations and bring them to the forefront to benefit users. Now, words beginning with “#” will be grouped together and operate in the same fashion hashtags are currently used on Twitter, Instagram, Pinterest and Tumblr. Content discovery has […]

Facebook Eliminates Redundancy and Streamlines Ad Options

The ever-changing Facebook advertising platform is at it again. Over the next few months, Facebook with be rolling out several changes to help businesses achieve their advertising goals. So what can you expect from the largest social advertising network this time around? They will include the best of sponsored stories in all ad units – […]

The Novel Function of Animated GIFs

The animated GIF (pronounced Jif, like the peanut butter) is not a new Internet phenomenon. Originally invented in 1987, the first GIFs had humble beginnings as shining “Welcome” banners and through time we’ve seen them evolve into cheeky, viral memes or pop culture references on our favorite blogs. They are so prevalent, a search engine is […]

News/Press Social Media / 22. 05. 2013
Pinterest Perfect

We don’t like to play favorites at nylmedia but the social media team was very ecstatic to see Pinterest defend its title as Best Social Media in this year’s Webby Awards. The pinboard-style platform took home the title of Best Social Media in both the web and app categories this year. With over 48.7 million users, […]

Instagram People Tagging

Instagram announced the addition of a new key functionality to the platform, people-tagging. Until this point, users have been able to use hashtags and captions to communicate what their pictures are about, tag uploads with geo-location to map their whereabouts – the only thing missing was the ability to tell their following who was in […]

Look Up NY

This week marks the second week of Look Up NY, our innovative social media campaign with  TOWN Residential. Stemming from the idea that many of us in New York City go about our daily lives without taking the time to look up and appreciate its fabled skyline, Look Up NY is a reminder to appreciate this monumental […]