Social Media Marketing: Chasing ROI
Our CEO Ross Anderson and Chief Revenue Officer Gregg Berger sat down with Sarah Shearman of WGSN to discuss the often illusive, yet invaluable, ways brands can calculate the ROI of their social media footprint. Start with the fundamentals and use your platforms to build a loyal community, connect with your fans and convert them into email subscribers, where most transactions are won. Read on to see how social credibility converts into cross-channel ROI for brands. After you’re done, brush up on our top tips for driving conversions through email marketing.
