Do You Know the HENRYs? - Pursuit
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Do You Know the HENRYs?

Do You Know the HENRYs?

Who are the HENRYs? Kay Sorin of Luxury Daily recently wrote an article highlighting the HENRY demographic (High-Earners-Not-Rich-Yet) and why ignoring them in your luxury marketing strategy is a mistake. Luxury brands must start establishing a personal connection with these individuals as they represent future affluent consumers. This early connection may guarantee that HENRYs will continue to make luxury purchases as their income rises. Luxury brands must start building a relationship now or big opportunities will be missed. As an agency, we have been targeting this demographic for years. We know how the HENRY’s behave online!

Learn more about the HENRYs at

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