Social Media and COVID-19: Update
At Pursuit, the decisions we make are rooted in hard data and up-to-the-minute trends. Below are five key takeaways we’ve observed and tracked throughout the development of the COVID-19 pandemic that demonstrate the real benefit of a continued, active social media presence during this time. Not only are users more active Monday to Friday, but weekend activity is up, as well, indicating that a market to efficiently and sensitively engage users remains open.
![](https://agencyinpursuit.com/wp-content/uploads/2020/03/Screen-Shot-2020-03-30-at-12.26.56-PM-300x122.png)
Increase, on average, in reach and discovery across residential real estate clients.
![](https://agencyinpursuit.com/wp-content/uploads/2020/03/Screen-Shot-2020-03-30-at-12.27.02-PM-300x145.png)
Decrease in reach and discovery for commercial real estate, compared to the same period.
![](https://agencyinpursuit.com/wp-content/uploads/2020/03/Screen-Shot-2020-03-30-at-12.27.08-PM-300x184.png)
We are pleased with the initial reception of virtual tours. After a test trial of including this in our social calendars, clients reported an uptick in virtual appointment requests.
![](https://agencyinpursuit.com/wp-content/uploads/2020/03/Screen-Shot-2020-03-30-at-12.27.16-PM-300x173.png)
Increase in clicks through to each residences website
![](https://agencyinpursuit.com/wp-content/uploads/2020/03/Screen-Shot-2020-03-30-at-12.27.29-PM-300x194.png)
On average, compared to general lifestyle content, posts related to floor plans have garnered 21% more reach and 31% more impressions on a per post basis, suggesting continued buyer interest.
PLEASE STAY SAFE, EVERYONE!