GENERATING AWARENESS WITH CREATIVE PARTNERSHIPS

14 Jan

GENERATING AWARENESS WITH CREATIVE PARTNERSHIPS

Pursuit is constantly pushing clients to get out of their comfort zone and try things and 1 Seaport – one of the first residential towers in Manhattan’s South Street Seaport neighborhood – presented the perfect opportunity to do just that. Soaring to 670 feet high and featuring spectacular East River views, this luxury condominium was offering a unique waterfront residential lifestyle in a neighborhood better known for tourism and commercial office space. Creative partnerships with the Billion Oyster Project and the New York Harbor Regatta not only provided a platform for educating prospects about the residential features of neighborhood, but also for bringing attention to premium waterfront lifestyle amenities at the property, including the availability of yachts for residents’ private use. Represented by media-savvy top broker Fredrik Eklund, 1 Seaport was 25% sold in three months.