New York, NY, February 25, 2016: nylmedia, a New York City-based digital marketing agency, announces new client, El Corte Inglés – Europe’s biggest chain of department stores based in Madrid, Spain. nylmedia was tapped to support El Corte’s new global branding campaign “For Shopping Lovers”. This campaign will primarily target Asia, Middle East and The Americas. nylmedia is tasked with global Social Media Strategy and daily Content Management.
In the first phase of this program, Facebook, Instagram and Twitter will be activated to feature fashion trends from around the world, through the eyes of El Corte Inglés and Spanish culture.
“We’re really excited to be working with the team at El Corte Inglés. Our broad expertise with lifestyle brands aligns very well with El Corte’s unparalleled selection of global luxury brands”, says Gregg Berger, Senior Vice President of nylmedia. “We love working on brands with pioneering and unique business models.”
Javier Fernandez Andrino, International Marketing and Tourism Director at El Corte Inglés added, “We are thrilled to work with a team of experts such as nylmedia on this ambitious project. We´re excited to see how they expand our social community and increase engagement among our international followers. We believe that with their strategic vision, energy and enthusiasm, we will successfully reach our goals.”
©El Corte Inglés
ABOUT EL CORTE INGLÉS
El Corte Inglés is Europe’s biggest chain of department stores and a reference in retail in Europe. Since it opened in 1940, the Group has remained faithful to its belief in customer service and a constant quest to meet society’s tastes and changing needs. It set out to be an establishment where the customer could find all sorts of products and services. After 75 years of experience, El Corte Inglés has created a unique purchasing style, based on its slogan “the store for all your purchases”
nylmedia is a digital marketing agency specializing in luxury lifestyle brands. Our experience across multiple luxury categories gives us unique and deep insight into how the global Affluents behave online. We have spent years developing integrated marketing programs that identify, reach, engage and drive the luxury consumer to action. We help brands merge content and commerce, digital and physical touch points to create an innovative purchase path that seamlessly integrates points-of-sale with marketing. Our vast experience working with prestige brands has enabled our clients to measure marketing success through response, results and ROI.
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