FULL-ON DISRUPTION: MULTI-CHANNEL MULTI-MARKET NATIONWIDE

14 Jan

FULL-ON DISRUPTION: MULTI-CHANNEL MULTI-MARKET NATIONWIDE

As could-based video calling platform start-up BlueJeans gained traction against big-name industry competitors, Pursuit was retained to design their first nationwide brand awareness campaign to support their sales teams’ efforts. Our multi-channel strategy combined high-impact visuals and messaging with broad saturation in the company’s most important target markets nationwide, including Los Angeles, San Francisco, Chicago, Dallas, and New York City. For eight weeks in eight markets, BlueJeans was everywhere, from the most prominent roadside billboards and busiest airports to leading social media platforms and the feeds of high-value target audiences. Outcomes included significantly greater name recognition among prospective clients and a 30% increase in website traffic.