New York, NY: Pursuit, formerly known as nylmedia underwent a comprehensive rebranding effort. As a leading marketing media and content firm for Luxury brands, the company’s efforts represents an evolution for itself and the world of integrated media strategy.
“We have always been more than a media buying agency,” explained Ross Anderson, the company’s founder and CEO. “We are partners with our clients in marketing, media strategy, content development and creative execution across all channels.”
While initially known in the luxury industry as a digital marketing agency, Pursuit represents how media strategy should integrate across all consumer touch points. The company has been effectively delivering this cross-channel approach for nearly 10 years.
The agency remains focused on core practices including integrated media strategy, search engine marketing and optimization, social media content and community management, email marketing and creative execution. Pursuit will remain focused on luxury brands in Real Estate, Hospitality, Fashion and Beauty.
In addition to the new brand, the company also promoted Rosemary Abdelshahid to Partner. In her new role, Ms. Abdelshahid will continue to manage the Account teams while taking on great responsibility in overall operations and finance.
“Rosemary has been with the agency from the beginning and has built a strong team of professionals delivering the highest quality service and strategies,” Anderson continues. “This promotion marks a beginning of a new era of growth for the agency as we continue to build staff and expand our client base.”
“This is a very exciting time for our Agency,” said Rosemary Abdelshahid. “When I joined this agency 10 years ago, the media landscape was so much different. We have evolved with the industry and, in many cases, pushed the limit of what media strategy is today within the luxury market. Our new brand is a reflection of all of this.”
Pursuit (agencyinpursuit.com) is a New York based Integrated Media and content agency for luxury brands. The company has created cross-channel media campaigns for clients in the Real Estate, Hospitality, Fashion and Beauty industries. Clients have included Lightstone, Four Seasons Resorts, El Corte Inglés, Armani, Versace, Victoria Beckham, LAGOS Jewelry, Ippoilta, and L’Oreal.