News
Pursuit, a leading Real Estate Advertising firm, is moving from Flatiron to Nomad. The company has taken the 12th floor of 32 East 31st Street totaling over 4,000 square feet. Pursuit creates advertising programs for Residential and Commercial real estate developers. Its clients include Lightstone, Rockefeller Group, Macklowe, Brookfield, Ironstate, L&L Holding Company and Two […]
New York, NY: Pursuit, formerly known as nylmedia underwent a comprehensive rebranding effort. As a leading marketing media and content firm for Luxury brands, the company’s efforts represents an evolution for itself and the world of integrated media strategy. “We have always been more than a media buying agency,” explained Ross Anderson, the company’s founder […]
When Peloton reached out to Pursuit, they had a high-quality problem: their product was selling well, but they didn’t know the profile of their most likely buyers, and therefore didn’t know how best to focus their marketing and advertising. The unique digital advertising campaign Pursuit launched across multiple online locations layered in data, tracking and […]
As could-based video calling platform start-up BlueJeans gained traction against big-name industry competitors, Pursuit was retained to design their first nationwide brand awareness campaign to support their sales teams’ efforts. Our multi-channel strategy combined high-impact visuals and messaging with broad saturation in the company’s most important target markets nationwide, including Los Angeles, San Francisco, Chicago, […]
Topping out at 65 stories (the tallest building in its tony Flatiron neighborhood) and featuring protected panoramic views due to favorable surrounding zoning laws, Madison Square Park Tower is among the most prestigious condominium towers in New York City. Its pedigree is built on the talents of an extraordinary team that includes development by Bruce […]
Designed by internationally renowed architecture firm Foster + Partners and overlooking the Hudson River in Manhattan’s ultra-fashionable West Chelsea neighborhood, 551 West 21st Street was poised to easily attract the attention of countries aspirational and high-earning prospects. However, with many of its 44 residences priced from $8 million to $40 million (at some of the […]
What do you do when your client has an absolutely amazing 430-unit luxury residential rental property ready to launch in a Brooklyn neighborhood that no one thinks is sexy (yet)? If you’re Pursuit, you take the pitch directly to competitors’ doorsteps. You put billboards in their already-sexy neighborhood next door and tell their prospective renters […]
Pursuit is constantly pushing clients to get out of their comfort zone and try things and 1 Seaport – one of the first residential towers in Manhattan’s South Street Seaport neighborhood – presented the perfect opportunity to do just that. Soaring to 670 feet high and featuring spectacular East River views, this luxury condominium was […]
When international pop-star Victoria Beckham prepared to launch the e-commerce website for her new luxury fashion brand, the challenge was to find an audience who cares about her as a designer without alienating her existing multi-million-strong fan base, the majority of whom could not afford the very high-end line. The global SEP, SEM, e-mail marketing […]
Although it is the largest department store group in Europe, is ranked fourth worldwide, and carries the most exclusive fashion and accessory brands, Madrid-based El Corte Ingles was not part of the conversation among global fashion consumers. That meant the company wasn’t benefiting from important tourism-related revenue in its stores throughout major cities in Spain […]
Prior to launching their e-commerce website in the United States, Versace needed to grow their marketing database. Pursuit created a multi-channel strategy to spark engagement with US consumer in a way that was accessible while still embodying Versace’s luxury DNA. In addition to a social media campaign, tactics focused not only on growing the database, […]
Job Title: Business Development Account Coordinator. Job Location: New York, NY. Job Duration: Permanent Position, Mon – Fri, 40 hours per week. Job Description: Advancing and prospecting new clients in the company’s profile Sectors. This includes: Copywriting and distributing basic materials including pitch letters, maintaining standard pitch files, fact sheets and media information. Evaluating and analyzing […]
Prada, Gucci and Tiffany & Co. were among the bevy of brands wishing Vogue a happy 125th anniversary in the September issue of the Condé Nast title. The collector’s edition issue celebrates the milestone with some looks back into the Vogue archives, while also ushering in the fall fashion season. Brands followed the theme with placements that ranged from fashionforward cards to straightforward advertisements. “The Vogue 125 specialedition magazine represents a significant milestone for the magazine,” said Ross Anderson, founder and CEO of nylmedia, New York. “Many of the advertisers in this special edition want to be a part of the publicity surrounding the issue as well as show their support for Vogue and all it has done in shaping the fashion landscape for the last 125 years. “The issue itself is also going to be one of the most read of the last few years,” he said. “Loyal Vogue readers and the occasional readers are going to pay close attention to this special edition. And having Jennifer Lawrence as the cover story is only going to help.” Link to PDF: luxury-daily-vogue-fetes-125-year-ann-all-fashion-in-september-issue-print
New York, NY, February 25, 2016: nylmedia, a New York City-based digital marketing agency, announces new client, El Corte Inglés – Europe’s biggest chain of department stores based in Madrid, Spain. nylmedia was tapped to support El Corte’s new global branding campaign “For Shopping Lovers”. This campaign will primarily target Asia, Middle East and The […]
In 2015, luxury brands continued their evolution to digital with increased budgets being spent online. It has been a slow integration, but luxury brands are finally seeing the business opportunity online and are following their consumers to the center of the decision making process. According to Neil Cunningham, Managing Director of Cream UK, 95% of […]