/ LUXURY LIFESTYLE ADVERTISING

In addition to luxury brands, Pursuit also works with leading technology and startup companies throughout the United States and worldwide. We use our experience in refined audience segmentation to help our clients deliver the right message to the right people.

Case Study

FULL-ON DISRUPTION: MULTI-CHANNEL MULTI-MARKET NATIONWIDE

As could-based video calling platform start-up BlueJeans gained traction against big-name industry competitors, Pursuit was retained to design their first nationwide brand awareness campaign to support their sales teams’ efforts. Our multi-channel strategy combined high-impact visuals and messaging with broad saturation in the company’s most important target markets nationwide, including Los Angeles, San Francisco, Chicago, Dallas, and New York City. For eight weeks in eight markets, BlueJeans was everywhere, from the most prominent roadside billboards and busiest airports to leading social media platforms and the feeds of high-value target audiences. Outcomes included significantly greater name recognition among prospective clients and a 30% increase in website traffic.

ADVERTISING AS A REVERSE-ENGINEERED FOCUS GROUP

When Peloton reached out to Pursuit, they had a high-quality problem: their product was selling well, but they didn’t know the profile of their most likely buyers, and therefore didn’t know how best to focus their marketing and advertising. The unique digital advertising campaign Pursuit launched across multiple online locations layered in data, tracking and measuring the level of engagement in 20 custom-defined demographic segments of Peloton’s buyers. As a result of the information Pursuit’s strategy captured, Peloton was able to tailor its future marketing and advertising to connect with the highest value segments of its target audience.