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CHALLENGES
Position 425 Park as one of the healthiest buildings in the world.
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APPLICATION
Utilizing a Harvard business study that featured 425 Park Avenue, we have created custom content that speak to all of the wellness features of the building, including Platinum LEED and WELL certifications, ventilation and other health factors. We have also continued to focus on the bold personalities that came together to create 425 Park Avenue.
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RESULTS
We have had great results in reaching the brokerage community with solid engagement. Users are actually saving content to their Instagram saves.
SCOPE
Social Media
Advertising
Search
Digital Media
Outdoor
Print + Email
Creative
