Email marketing: top tips for driving conversion
Ross Anderson sat down with Liz Miller of WGSN to review best practices in email marketing to drive conversions, site traffic and ultimately sales. Whether you have an established campaign or are in the early stages of engaging with your customer’s inboxes, the three most important areas to hone in on before sending emails are: subject lines, timing and consistency. Read more on Ross’ tips for circumventing the ‘Delete’ button, below.
