The Impact in Apartment Searches as a Result of COVID-19
At Pursuit, data is at the heart of everything we do, from strategy development to campaign execution to goal setting. Our decisions are based on data from a variety of sources and synthesize it.
That’s why – as we look ahead to our 2022 recommendations – we began to wonder: how has Covid-19 affected apartment searches long-term, from pre-pandemic to its peak to now?
Pursuit’s data analysts combed through thousands of keyterms related to nationBelow is a distillation of our findings.
If you would like to know more, or have Pursuit create a custom study for your business, please contact:
Ross Anderson
Ross@agencyinpursuit.com
A sample of our findings include:
Searches for apartments nationwide grew 23% in 2020 during the peak COVID months. From 2020 to 2021, searches grew an additional 17% resulting in a 44% total increase from 2019 to 2021. We call this “the Great Migration.”
New York apartment searches grew by nearly 17% from 2019 to 2020 and an additional 15% in 2021 representing a total increase of nearly 35% from 2019 to 2021
Searches for apartments in Manhattan show Studio and 1 bedroom apartments went down during prime covid period, indicating that those looking for apartments in manhattan wanted more space. As we moved into 2021, search activity for all apartment apartment types went up significantly.
Searches for Brooklyn apartment seem to follow the same trend with Studio apartments being less searched during 2020 and rebounding significantly in 2021. Brooklyn also did not see any decrease in 1 bedroom apartment searches, which have been rising for the last two years.
Over the prime COVID period, searches for apartments with outdoor space surged 92% nationally. The trend continued, with an additional 26% increase in searches for outdoor space in 2021. A 143% increase overall from 2019 to 2021.
If you would like to know more or have Pursuit create a custom real estate advertising study for your business, please contact:
Ross Anderson
ross@agencyinpursuit.com